IN AN ATTEMPT TO RETAIN THE TOURISM SECTOR AS IT WAS ONCE RENOWNED FOR, EGYPT HAS PLACED A FOCUS ON QUALITATIVE TOURISM RATHER THAN QUANTITATIVE.

“Mass tourism is very important for Egypt, for the employees working in tourism and their families, important for investors and important for the whole country,” stressed William.

WHILE TRADITIONALLY KNOWN AS A MASS TOURISM DESTINATION, FOLLOWING A CHALLENGING FEW YEARS, EGYPT IS SHIFTING ITS FOCUS TO BOTH NEW MARKETS AND NOVEL SECTORS.

Emirates and Google ran an initiative entitled Celebrating Arabic Reading all through October in a bid to reach millions of smartphone users in the region, and support the UAE's Year of Reading.

Pilot André Borscherg, operating Solar Impulse 2, reached his destination, Cairo in mid-July after a 50-hour and 30-minute flight from Seville. The innovative technology transforms 17,248 solar cells into the energy required to fuel the

LUCA MEDDA is the new general manager of Centro Capital Doha. With 26 years of experience in the hospitality industry – eight of which with Rotana – and having worked in Qatar, the UAE and Egypt, he possesses a strong understanding

FATHI KHOGALY has returned to Grand Hyatt Dubai, now taking over as general manager. Khogaly joins the hotel from his most recent role as general manager at Hyatt Regency Dubai.

However, the only way out for the North African destination is to reinstate travellers’ confidence in order for

DESPITE RECENT MISFORTUNES AND THE FACT THAT EGYPT’S TOURISM IS AT A FIVE-YEAR LOW,

Very aptly, ETA is counting on the country’s main attributes which include its rich history and ancient-old civilisation.