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Data management, best practices in the five pillars of the smart destinations model, digital transformation and sustainability are the keys to the 11th edition of the FITUR Know-How & Export section, organised by SEGITTUR and FITUR, in collaboration with ICEX España Exportación e Inversiones, which will be held from January 18-20.

Under the new brand ‘Guatemala. Amazing and unstoppable’ the Central American country will be a FITUR 2023 Partner at one of the most important editions of the International Tourism Fair, which, organised by IFEMA MADRID, will be held from January 18-22, 2023 at the Spanish capital's Trade Fair Centre, and in a context marked by the acceleration of world tourism activity.

Pertaining its legacy as a unique cultural landmark, the award-winning palace, Qasr Al Watan, is hosting the ‘Pearls of Wisdom’ exhibition in collaboration with Abu Dhabi’s Department of Culture and Tourism (DCT) and Culture Planning & Development Department. Recently launched with an opening ceremony, the exhibition will be open to the public until January 06.

Split into seven zones and showcasing valuable manuscripts in the fields of literature, heritage, religion, music, philosophy, and science, the exhibition will take visitors on a historical journey that deliberates the influence of Arab culture on Europe, highlighting the role of Arab civilisation in generating religious dialogue and contributing knowledge that paved the way for the European Renaissance.

At the heart of House of Knowledge, visitors will find themselves in an immersive gallery panel covering the Golden Age of Islamic Civilization and Two regions that are at the heart of medieval Europe -Al-Andalus in the Iberian Peninsula and Sicily in southern Italy. As visitors get through the different zones they will be exposed to ‘The Evolution of Vernacular Arabic in Europe, Andalusian Calligraphy, Arabic Calligraphy in Sicilian Art, Bridge between Greek Knowledge and the Islamic World’ and many more monumental topics.

Before visitors conclude their visit, they can head to the Palace’s Library to explore a collection of more than 50,000 books about the UAE’s history and politics along with topics such as history, architecture, biology and ethnography.

FITUR, the International Tourism Trade Fair, organised by IFEMA MADRID, which is holding its next edition from January 18-22, 2023, is launching the new monographic section FITUR Sports, which will deal with one of the fastest growing tourism products worldwide: sports tourism in all its facets.