However, while known as a leisure-focussed mass tourism destination in recent decades, Egypt has had to adapt to its evolving travel industry.

Despite the obviously negative economical impact, industry professionals are considering the opportunities which the change brings.

“Such a shift from mass tourism will open new horizons for tourism in Egypt,” enthused Labban.

Speaking in agreement, Darwish concurred, “[...] Moving away from mass tourism to individual can also bring some benefits, like the development of new destinations in Egypt and discovering new places.”

Meanwhile, as a destination that never targeted the mass market, El Gouna’s high level of service has sustained its healthy market share at a steadily growing average room rate, revealed Freise, demostrating the potential within the luxury segment.

William echoed this view, emphasising that the North African country can benefit in the long term through the evolution towards quality tourism. Not only this, there are also environmental benefits, such as reduced damage to the Red Sea’s coral reef, added William.

Regardless of the positivity in regards to the changing industry, a clear concern for the country’s unique historical sites was underlined.

As Mohsen Abdin, general manager, Fly Well Travel, expressed, the shortfall in visitors to such monuments means a reduction in entrance fees, the consequence of which is insufficient funds to maintain and preserve the country’s heritage spots.