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EGYPT: Attractive Settings For Arab Visitors (Part 2)

As part of the continuous efforts to boost tourist arrivals from the Arab coutries, Egypt Ministry of Tourism participated in this year’s Arabian Travel Market (ATM) to promote and enhance the country’s rising status as an attractive Arab destination.

Speaking during the occasion, H.E. Yehia Rashed, tourism minister, Egypt, clarified that the Arab market represents one of the most significant exporters of visitors to Egypt, which was demonstrated by 38.8 percent year-on-year jump of such travellers’ numbers in Q1.

He further revealed that in 2016, Arab tourism to Egypt accounted for 36.3 percent of the total visitors, with Saudi Arabia sending the highest amount of travellers, followed by Jordan, Kuwait and Lebanon, all contributing in the total figure of two million Arab tourists welcomed during the reviewed period.

Corroborating, Mohie commented, “We have a good business with MENA region, especially for our resorts in Sharm El Sheikh. Most of our guests are from Jordan, Lebanon and Algeria.

This year showed much better traffic [from this segment] compared with 2016.” While unveiling the latest attractions awaiting the MENA holidaymakers, he further described described, “As we are close to summer holidays and school vacations, we have come up with a family package in order to attract [the] family segment. At the same time, we are also considering the honeymooners and couples especially for our premium resort SUNRISE Arabian Beach, where we have created a honeymoon package offering extra services and bonuses.

Also, we have implemented in our resorts a list of exclusive added values for our MENA clients which meet all family members’ expectations […].”

While mentioning that the hotel enjoyed 60 percent occupancy by multinational guests in Q1 despite being the newest Hilton property in the location, Karim Helmy, general manager, Hilton Alexandria King’s Ranch Hotel, uncovered upcoming plans to create designated packages for leisure-seeking Middle East families on the top of the regular special rates and daily animation activities tailored to entertain children and adults alike.

He expanded, “This is in addition to night entertainment by the largest pool in the city. The hotel stands out from the competitors by having a spa covering more than 6,000m² where guests will discover an oasis of relaxation and well-being.”

Describing the multiple offerings across the portfolio of 25 Jaz-branded properties, which invite guests to enjoy vivid beach vacations and romantic gateway experiences, Mohieldin, highlighted, ”The exceptionality of Jaz Collection lays in the renowned service standards that the brand is famous for and its products’ diversity, catering ultimately for every holiday need and taste.”

Egyptian hoteliers appear to have quickly grasped the opportunity coming from the positive momentum of a rising interest from the Arab world.

Referring to the hotel’s plans for attracting more Middle East visitors this year, Sabry exemplified, “Giving attractive rates with lots of added value to the MENA guests is one of our main targets in the second and third quarters [of this year], as well as providing high level of service among our competitors is on top of the list. We believe this is the way to attract business to our hotel. […].”