AS THE WORLD’S FOURTH MOST VISITED DESTINATION IN 2016, DUBAI IS A METROPOLIS ON EVERY TRAVELLER’S BUCKET LIST.

In line with the global trend of a shift towards unique, genuine experiences, Schuler highlighted that tourists are increasingly seeking experiential travel.

WITH A TOURISM INDUSTRY PROPPED UP BY BUSINESS TRAVEL, KUWAIT IS NOT TRADITIONALLY KNOWN AS A LEISURE DESTINATION.

In line with QTA’s strategy of targeting Kuwait and Oman for leisure trips, Kashif Javed Khan, director, sales and marketing, Governor West Bay Suites & Residences, underlined that the property is primarily targeting Kuwait, Oman, and Turkey, offering numerous summer promotions to add to the appeal.

While political events at the beginning of June prompted tourism providers to rethink strategies to sustain business, QTA’s commitment to diversifying the country’s inbound tourism was already well underway.

ALONG WITH EFFORTS TO DIVERSIFY ITS ECONOMY, QATAR HAS BEEN LOOKING AT WAYS TO DEVELOP ITS TOURISM INDUSTRY TO APPEAL TO A BROADER RANGE OF TRAVELLERS.