Dubai is in a race to keep up with its fast-escalating visitor volumes.

Underneath the ambitious goal to become a leading destination are indeed intricate nuances and well-thought-out actions that are being meticulously planned to create a bucket-list destination which fulfills the wishes of diverse demographics.

BY 2020, OVER 20 MILLION TRAVELLERS ARE EXPECTED TO VISIT DUBAI, POSING MAJOR CHALLENGES FOR A DESTINATION OF JUST 2.5 MILLION INHABITANTS TO MAINTAIN QUALITY OVER QUANTITY.

Despite describing Abu Dhabi as a corporate-driven market, Dsouza noted how the emirate has successfully diversified its tourism industry, developing Saadiyat Island into a cultural hub, and promoting itself as an adventurous leisure hotspot with Yas Island being a major attraction.

While traditions are a key part of culture in the UAE capital, the city is evolving into an ever-contrasting destination.

ABU DHABI IS WELL-ESTABLISHED ON THE INTERNATIONAL TOURISM MAP AS A HAVEN FOR CORPORATE TRAVELLERS, AND NOW,