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Apart from promoting Egypt’s globally admired cultural and historical heritage, which has been a magnet for travellers for decades, as part of the common efforts to resurge the country’s former tourism status, industry players are branching out to alternative segments, aiming to inspire non-traditional visitors though diversified offerings.

As part of the continuous efforts to boost tourist arrivals from the Arab coutries, Egypt Ministry of Tourism participated in this year’s Arabian Travel Market (ATM) to promote and enhance the country’s rising status as an attractive Arab destination.

WITH A HIGHLY-ANTICIPATED SUMMER SEASON AND SCHOOL HOLIDAY PERIOD UNDRWAY, EGYPT EXPECTS TO HARVEST THE FRUITS OF PAST AND PRESENT ACTIONS, FOCUSSED ON REGAINING ITS STATUS ON THE GLOBAL TRAVELLERS’ MAP.

Sharing another insight and explaining that business travellers represent a reliable market share for hotels due to high frequency of trips, Talhami pinpointed that genuine experiences and enriching complementary activities are becoming increasingly important in the MICE industry, where guests now expect added value from their event’s location over and above the functionality of the venues and accommodation.

While safety concerns might affect organisers choise of the next Middle East destination for a MICE occasion, Jordan's industry professionals seem to believe that the country’s safety stands-out in the region.

THE TOURISM INDUSTRY IN JORDAN IS TAKING ADVANTAGE OF THE POSITIVE MOMENTUM OF THE COUNTRY'S ECONOMIC AND SOCIAL RESILIENCE, CREATING IDEAL CONDITIONS FOR ELEVATING ITS ALREADY FLOURISHING MICE SECTOR, WHERE UNIQUE OFFERINGS ARE GRADUALLY BUILDING THE DESTINATION'S STABLE REPUTATION AMONG BUSINESS TRAVELLERS AND MICE PLANNERS.