In fact, as Beneski explained, Yas Island has over the years become a destination on its own.

According to Dsouza, the out-of-the-box experience provided on the island has been crucial to its success, attracting more outgoing and thrill-seeking guests who enjoy alternatives such as Yas Waterworld, Ferrari World Abu Dhabi, Yas Marina Circuit as well as the upcoming Warner Bros theme park.

The ever-popular Yas Island has recently undergone a rebranding process, with its new identity mirroring a vibrant representation of an Emirati-bred, world-class destination that is home to a variety of leisure, cultural, social and business options.

“Abu Dhabi is taking a close look at every touch point and opportunity to ensure that its visitors have a memorable experience,” added Beneski.

As Dean further noted, the emirate is fast becoming a key leisure destination in the Middle East and Africa region thanks to the multifaceted approach of industry stakeholders.

Nevertheless, although the capital already offers a wide selection of memorable experiences, Dsouza believes that there is still room for growth.

He said, “An extensive programme of more high-end cultural, sporting and entertainment events, such as the Formula 1 Grand Prix, would definitely bring in more tourists, along with the development of leisure and cultural attractions.”