DESPITE THE CHALLENGES FACING QATAR’S TOURISM INDUSTRY ON THE BACK OF RECENT REGIONAL EVENTS, QATAR TOURISM AUTHORITY (QTA) HAVE BEEN HIGHLY ACTIVE IN ATTRACTING NEW SOURCE MARKETS.

When LCCs first emerged in the MENA region, there was scepticism over whether they would survive.

OVER THE PAST 10 YEARS, LOW-COST CARRIERS (LCCs) HAVE BECOME A MAJOR FEATURE OF THE AVIATION INDUSTRY ACROSS THE MIDDLE EAST AND NORTH AFRICA.

In a bid to further strengthen the role of the Bahraini tourism sector as one of the main contributors to national economy, while also promoting the country’s differentiating features through its tourism marketing brand, BTEA has recently established representatives offices in strategic locations, such as Moscow, London, and Paris, to access and serve new source markets.

HAVING IDENTIFIED THE IMPORTANCE OF AUTHENTIC EXPERIENCES, BAHRAIN'S TOURISM SECTOR IS SET TO BENEFIT FROM THE OUTCOME OF THE INDUSTRY’S ONGOING EFFORTS TO TRANSFORM THE DESTINATION INTO A WORLD-RENOWNED HUB, WITH UNIQUE ACTIVITIES INSPIRED BY THE REGION’S DISTINCTIVE CHARACTERISTICS.

In line with the global trend of a shift towards unique, genuine experiences, Schuler highlighted that tourists are increasingly seeking experiential travel.

WITH A TOURISM INDUSTRY PROPPED UP BY BUSINESS TRAVEL, KUWAIT IS NOT TRADITIONALLY KNOWN AS A LEISURE DESTINATION.