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AS ONE OF THE MOST VALUABLE NICHE TOURISM SECTORS IN THE MENA REGION, WELLNESS TOURISM HAS GROWN RAPIDLY IN RECENT YEARS; A TREND WHICH IS EXPECTED TO CONTINUE.

OVER THE LAST DECADE, THE MENA REGION HAS WITNESSED A NOTABLE GROWTH IN AIR TRAFFIC WITH LOW-COST CARRIERS (LCC) CONTRIBUTING TO THE DEVELOPMENT SIGNIFICANTLY.

Sports tourism, however, is just as much about fans following the events as it is about the participants themselves.  “Sporting events are important to everyone, particularly to leisure guests who want to stay in touch with

“Sports tourism is undoubtedly becoming one of the fastest-growing market segments in the tourism industry,” concurred Kamal Rijhwani, executive assistant manager, Radisson Blu Resort Sharjah

FOR THE BODY, MIND AND SOUL, SPORT IS ALSO A BUSTLING BUSINESS SEGMENT THAT GENERATES SIGNIFICANT LONG-TERM ECONOMIC VALUES FOR DESTINATIONS.

As Bahardeen noted, industry stakeholders are increasingly aware of the significance of the Halal travel sector and the immense size of the Muslim market, thus, the recent changes in services and business strategies in general.