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Sports tourism, however, is just as much about fans following the events as it is about the participants themselves.  “Sporting events are important to everyone, particularly to leisure guests who want to stay in touch with

“Sports tourism is undoubtedly becoming one of the fastest-growing market segments in the tourism industry,” concurred Kamal Rijhwani, executive assistant manager, Radisson Blu Resort Sharjah

FOR THE BODY, MIND AND SOUL, SPORT IS ALSO A BUSTLING BUSINESS SEGMENT THAT GENERATES SIGNIFICANT LONG-TERM ECONOMIC VALUES FOR DESTINATIONS.

As Bahardeen noted, industry stakeholders are increasingly aware of the significance of the Halal travel sector and the immense size of the Muslim market, thus, the recent changes in services and business strategies in general.

SOME 1.57 BILLION PEOPLE AROUND THE WORLD FOLLOW THE PRINCIPLES OF ISLAM, REPRESENTING 23 PERCENT OF THE TOTAL GLOBAL POPULATION, AND A MASSIVE MARKET FOR THE TRAVEL AND TOURISM INDUSTRY.

To provide this influential group of visitors with services and products that make them feel at home, whether they stay close to their native land or venture out of their comfort zone, Salam Standard, hailed as the world’s first online hotel reference