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As Nicolas noted, along with the changing market dynamics and micro- and macroeconomics, the guest profile has also diversified, with customers now also taking into consideration not only location and space, but also pricing –

WITH PREFERENCES EVOLVING APACE, TRAVELLERS ARE INCREASINGLY LOOKING FOR ACCOMMODATION OPTIONS THAT OFFER A HOME-AWAY-FROM-HOME FEELING AND ENSURE THAT THEY MAKE THE MOST OF THEIR TIME, WHETHER ON HOLIDAY,

BY 2034, AN ADDITIONAL 237 MILLION TRAVELLERS PER ANNUM ARE EXPECTED TO PASS THROUGH THE MIDDLE EAST’S AIRPORTS, REQUIRING MAJOR INVESTMENTS IN NOT ONLY SAFETY AND SECURITY TECHNOLOGIES

These advancements are particularly gaining prominence at major hubs like Dubai International, now the world’s third busiest airport with 78 million travellers, up from the sixth position in 2014, and the number one airfield in terms of international traffic.

While Emirates remains highly selective of its partners, Etihad Airways has long reaped the benefits of codeshares and equity investments. In 2015, for example, the airline’s equity partners had a core economic contribution of USD141 million and added some USD330 million to Abu Dhabi’s tourism industry.

BUILDING ON THE STRATEGIC LOCATION OF THEIR HOME BASES, GROWING DEMAND FOR AIR TRAVEL AND THE OVERALL DEVELOPMENT OF THE REGION, MIDDLE EASTERN AIRLINES CONTINUE TO CAPTURE AN