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SOME 1.57 BILLION PEOPLE AROUND THE WORLD FOLLOW THE PRINCIPLES OF ISLAM, REPRESENTING 23 PERCENT OF THE TOTAL GLOBAL POPULATION, AND A MASSIVE MARKET FOR THE TRAVEL AND TOURISM INDUSTRY.

To provide this influential group of visitors with services and products that make them feel at home, whether they stay close to their native land or venture out of their comfort zone, Salam Standard, hailed as the world’s first online hotel reference

As Nicolas noted, along with the changing market dynamics and micro- and macroeconomics, the guest profile has also diversified, with customers now also taking into consideration not only location and space, but also pricing –

WITH PREFERENCES EVOLVING APACE, TRAVELLERS ARE INCREASINGLY LOOKING FOR ACCOMMODATION OPTIONS THAT OFFER A HOME-AWAY-FROM-HOME FEELING AND ENSURE THAT THEY MAKE THE MOST OF THEIR TIME, WHETHER ON HOLIDAY,

BY 2034, AN ADDITIONAL 237 MILLION TRAVELLERS PER ANNUM ARE EXPECTED TO PASS THROUGH THE MIDDLE EAST’S AIRPORTS, REQUIRING MAJOR INVESTMENTS IN NOT ONLY SAFETY AND SECURITY TECHNOLOGIES

These advancements are particularly gaining prominence at major hubs like Dubai International, now the world’s third busiest airport with 78 million travellers, up from the sixth position in 2014, and the number one airfield in terms of international traffic.