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HAILED AS ONE OF THE FASTEST GROWING SEGMENTS, SPORTS TOURISM OFFERS A WEALTH OF OPPORTUNITY ACROSS THE MIDDLE EAST.

The region's growing popularity for destination weddings is attributable to a number of factors, as Nasser outlined, "Weddings in the region are, in general, a good combination of being beautiful and affordable, combined with the attractiveness of the country for tourism or honeymoon."

A large proportion of couples planning their big day within the MENA region are locals, unsurprising when considering the nature of weddings along with venues' knowledge of cultural needs.

Considered one of the most important events in one's life, weddings and honeymoons are becoming an increasingly important segment for hoteliers and tourism industry stakeholders in the MENA region.

While some industry stakeholders believe that the use of, and reliance on, GDS will fizzle out in coming years, keeping up with technological advancements has enabled companies to confidently report financial growth in 2016.

GLOBAL DISTRIBUTION SYSTEMS (GDS) SIMPLIFY THE MULTIFACETED WORLD OF TRAVEL, OFFERING A VITAL SOLUTION FOR AGENTS AND A VALUABLE INCOME FOR SERVICE PROVIDERS.