Reflecting the holistic nature of wellness, incorporated into all aspects of living, Hawco noted, “The dimensions of wellness will become integral to the guest’s stay and will be embedded in many elements of the overall experience, from the room to dining options and the overall activities.”

travelour Wellness Journeys, which caters for weight loss, detoxing, de-stressing, anti-ageing and general wellbeing.”

Anantara The Palm Dubai’s Balance Wellness package aims to incorporate health and wellness as an integral element of guests’ stay. To deliver an all-around experience, the programme focusses on balance, rejuvenation as well as the mind, body and spirit.

The three, five and seven-day schedules include an appointment with a wellness and nutritional consultant, 90 minutes of therapeutic body treatments each day, yoga or fitness sessions and a healthy cleansing diet.

The schedule concludes with advice on how to integrate what has been learnt into daily life, with the ultimate aim of ensuring a long-lasting and sustainable effect.

Acknowledging the changing patterns of demand, hoteliers working across MENA are continuously evolving their offerings.

“At Talise Spa, we have created specific wellness positioned experiences across all of our menus […],” informed Hawco.

Commenting on the needs and preferences of the 21st century traveller, he said, “Today’s consumers are suffering from the mounting pressure of our modern society; increasingly hectic schedules, a lack of true leisure time and the pressures of being in constant contact with the office, family and friends.”

As Hawco suggested, this modern urban lifestyle is exactly what makes spas and wellness holidays in general so popular, as these havens are seen as adult sanctuaries where visitors can escape their everyday routine.

Hawco added, “[Our] spas are returning to the origins of human touch, care and attention, especially in an age where technology rules [everything].”

As he explained, while time is short and work hours are long, it is vital for Talise Spa to seize every opportunity to provide a special experience and create lasting memories for spa-goers.

Some of the most popular alternatives are those tied to age-old methods and practices, noted Hawco, listing ancient rituals, Hammams, hydrotherapy, mud, clay and yoga as the most sought-after offerings.

The time spent in spas is fundamental to the overall holiday and travel experience, underlined Hawco, describing how those visiting a spa during their vacation can rejuvenate all senses.

On top of results-driven massages and skin care, Hawco mentioned the broad range of services out there, noting, “Many facets of spa are evident, including stress relief, weight loss, detoxification and therapeutic benefits.”

Reflecting the company’s Thai background, Hamdy highlighted the most favoured treatments as Thai and Anantara signature massages as well as the Nham Jai package for couples.

In addition to its reputation for high-end products and services, the Middle East is renowned for its distinct offerings.

“In the region, we do have all natural elements to provide a unique spa experience,” enthused Hamdy, further explaining that in order to stand out in a crowded marketplace, it is crucial to exceed guest expectations by delivering personalised services and a memorable overall experience.