Founded in 1886 by Auguste Fauchon, the world-renowned Fauchon brand is a luxury contemporary gastronomy leader with a unique French DNA, comprising a collection of over 100 retail boutiques, gourmet cafes and restaurants in 50 countries.

In 2018, Fauchon opened its first luxury boutique hotel, Fauchon L’Hôtel Paris, followed by Fauchon L’Hôtel Kyoto in 2021 as the Parisian brand’s first international hotspot. Today, Fauchon Hospitality has five glamourous boutique hotels in the pipeline with the aim to become a global hospitality company with a luxury collection of 20 hotels by 2030.  

Bani Haddad, managing director, Aleph Hospitality, said, “We are well aware that an opportunity of this grandeur doesn’t happen very often. We are excited and humbled to be partnering with Fauchon Hospitality. We look forward to delivering the brand’s legendary glamorous Parisian ‘art the vivre’ experience to hotel guests in the Middle East and Africa. We believe the region has tremendous potential for the aspirational and sophisticated brand experience offered by Fauchon L’Hôtel.”