This new addition to the LEVA family will introduce a unique perspective on luxury, with its first property set to open in Saudi Arabia. A sophisticated blend of comfort and discovery, Zen by Leva promises to elevate the 5-star experience by focusing on deeper, more meaningful journeys for its guests.

LEVA Hotels began its story in 2019 with the launch of its first property, a four-star hotel in Dubai. Since then, the brand has grown exponentially, now managing 11 properties across the Middle East and Africa region.

JS Anand, CEO, LEVA Hotels, shared his thoughts on this exciting new chapter,
"We created Zen by Leva to meet the changing desires of modern luxury travellers. Today’s guests are looking for more than just beautiful surroundings—they’re seeking meaningful experiences that resonate on a personal level. Zen represents our belief that the true luxury of tomorrow lies in enriching the soul and engaging the senses. This brand is designed to offer elevated experiences that inspire both internal reflection and external exploration."

The first property under the Zen by Leva banner will open in Saudi Arabia, aligning with the Kingdom’s Vision 2030 initiative, which aims to increase tourism’s contribution to the GDP from 3 percent to 10 percent by 2030.

This surge in tourism is driving rapid growth in the hospitality sector, with Saudi Arabia’s hotel market expected to grow at a compound annual growth rate (CAGR) of 12 percent between 2022 and 2026 (KPMG Report). The new five-star hotel will offer world-class amenities and thoughtfully curated experiences tailored to both UMRA travellers and visitors looking to explore the rich culture of the region. Designed to blend local culture with global sophistication, the property will provide an environment for guests to embark on journeys of self-discovery and outer exploration.