The conference was held in the Wyndham Grand Hotel in Bahrain Bay and was attended by the airline’s chairman, executive management, station managers from the airline’s network, Bahrain Tourism and Exhibitions Authority (BTEA), Bahrain Airport Company and Gulf Air Group.

In line with its five year strategy to become a customer airline of choice, Gulf Air announced its new boutique business model concept which will reinforce its focus on product and customer experience.

As already done in the hospitality industry, Gulf Air will differentiate itself as a boutique airline that is different and unique in the way it operates comparing to the bigger airlines that are more volume driven. This approach will give the airline a competitive advantage that will translate in its new fleet, new Falcon Gold class offering, new exclusive products, new destinations for this year and its presence in the new terminal at Bahrain International Airport due to open towards the end of the year.