Following the immensely successful #MyChicAfrica social media campaign, which paired prominent African influencers together to provide an off the beaten track look at their locales, AccorHotels in Africa is now ready to venture even further. The launch of its lifestyle media platform -MyChicAfrica.AccorHotels.com - a depository of material named after this culturally curated campaign, features a dedicated editorial team providing fresh insights and new travel itineraries for the culturally curious.

"Since our earliest days in Africa over 40 years ago to our operations across over 20 countries today, we have unearthed a positive yet realistic picture of Africa as a modern and daring continent, steeped in creativity, unmasked landscapes and offering a treasure trove of cultural gems past, present and future, said Souleymane Khol, vice president, sales, marketing, distribution & revenue management, AccorHotels Africa & Indian Ocean.