Alia Al Mazrouie, CEO, Khalifa Fund for Enterprise Development, said, Khalifa Fund is committed to supporting SMEs and entrepreneurs across a wide array of sectors and creative industries through new and innovative measures. This partnership with Miral provides a unique platform for homegrown small-medium businesses, that are rooted in UAE culture and heritage, to showcase their talents, goods, and services during this special time of the year.

 Al Mazrouie said, “I’m extremely proud to see the successful participation of several Khalifa Fund businesses during Yas Bay Waterfront’s Ramadan night market. We look forward to future collaborations with Miral as we continue our endeavours to empower the UAE’s entrepreneurial ecosystem.” 

Homegrown brands participating at Yas Bay Waterfront Nights include Fae Oud & Perfume in luxury perfumes and Emirati incense, Glaza Collections Textile Trading with intricately adorned and locally sourced traditional textiles crafted by skilled artisans who have developed their craft over generations. Jamila Al Krieshi Trading, specializing in local fashion designs.

Other artisans include The Armers for People of Determination Establishment, who cater towards empowering people of determination and their caregivers to improve their quality of life. Post Iftar All About Coffee, is a popular option that specializes in Emirati coffee and Sperenza Kids Fashion is a hit with the young ones for specializing in high quality children’s fashion.