The MoU is intended to enhance cooperation and facilitate the exchange of expertise that support tourism development initiatives. The signing took place during ATDD’s participation in the GITEX Global 2024 exhibition, held in Dubai from October 14 - 18.

The latest MoU is based on their mutual goal of establishing strategic partnerships that will enable the sharing of information, experience, and research aimed at improving the quality of life and well-being of the local community. It also aims to drive sustainable development in Ajman through various tourism and community-driven programmes. According to the memorandum, the scope of cooperation between the two parties also includes the addition of several partners and hotel establishments to the Testahel Card's network list, thereby improving cardholders' experiences.     

Along with joint participation in training programmes, activities, events, and conferences, the terms of the memorandum also include collaborative efforts to develop promotional plans and leverage all available channels to advertise these programs. The agreement also lays the groundwork for conferences, meetings, seminars, workshops, and social initiatives involving the two parties, as well as participation in external exhibitions to explore new areas of cooperation that benefit both entities.