In line with the Abu Dhabi Mangrove initiative by the Environment Agency Abu Dhabi, the Etihad Mangrove Forest is the culmination of multiple joint programmes between Etihad, Environment Agency Abu Dhabi, Jubail Island, The Storey Group and other partners to support mangrove conservation projects in the nation and develop new carbon sinks and natural resources to remove carbon from the atmosphere following our principle ‘Abu Dhabi for the World’.
Following the launch of the Abu Dhabi Mangrove initiative, the organisations are aligned under an ongoing memorandum of understanding (MoU to tackle local and national environmental goals, including decarbonisation, waste management and single use plastics reduction. Biodiversity is the next step for Etihad to explore the promotion of conservation efforts for the native mangroves of the UAE.
Using a unique digital platform, the Etihad Mangrove Forest will allow guests and partners to invest in carbon removal for USD5 per mangrove, where the individual trees can be tracked online or through an app. The guest receives a unique tree code, geolocation, and virtual access to their tree for the next 10 years. The guest can gift the tree to their loved ones and name the tree to create a unique experience and bond.