The Discover Abu Dhabi Roadshow kicked off in Brisbane and continued on to Melbourne and Sydney. All events were sell outs with more than 620 travel agents attending over the course of the roadshow tour.
“Our aim for the Discover Abu Dhabi Roadshow was to do things differently. Travel agents attend these types of events each week so we had to work hard to stand out, and I think we really did that with our unique presentation,” shared Mubarak Al Nuaimi, director, promotion and overseas offices, DCT Abu Dhabi.