The achievement comes as the airline welcomes a new era of Etihad Guest, taking the experience to new heights and making every day even more rewarding.

 Mark Potter, managing director, Etihad Guest, said, “We are delighted to welcome our 10 millionth member to the Etihad Guest family. In parallel to the airline’s own growth trajectory, we’ve seen an exciting expansion in our member numbers which have leapt by a quarter since the beginning of 2023. The lucky guest who has become the 10 millionth member is in for an incredible surprise when they are notified later this month. We are going to upgrade them to Platinum status immediately. This is a tier set aside for the programme’s most frequent flyers, requiring 125,000 Tier Miles to attain.”

 The milestone comes as Etihad continues to celebrate its 20 years of delivering remarkable service, fulfilling its mission to deliver extraordinary experiences inspired by its Emirati identity.

 The Etihad Guest Loyalty Programme, launched in 2006, now boasts a global membership, with its largest membership bases being spread across the UAE, India, the UK, the US and Australia mirroring the airline’s expansion into new markets and frequencies.