Previously, Ashor filled two positions with the Rotana group; as the general manager of Centro Capital Centre in 2014 and Arjaan Dubai Media City in 2016.

With over 24 years of industry expertise, Ashor has worked for some of the most renowned international hospitality chains across the world (Egypt, Netherlands and Germany) including Hilton, Movenpick, Sheraton, Steigenberger, and Jumeirah group to name a few.

The Dutch – Egyptian professional is fluent in English, Dutch, German and Arabic, and has been living in the UAE since 2008.

With his new role, Ashor will oversee the operations at Al Bandar Rotana & Al Bandar Arjaan by Rotana with 280 rooms and suites while ensuring and maintaining the highest quality of services and guest satisfaction.