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We have had to strive to be at the top of our game. “With a revamp of our restaurant offerings, plus further competition from new accommodation opening up in Dubai, we have had to strive to be at the top of our game.

[We are] refining our business strategy. “It has been a challenging year for tourism in the region with macroeconomic, currency fluctuations and geopolitical factors all impacting performance levels.

Online is rapidly replacing offline interaction. “There has been a huge surge in confidence in the security of online transactions in the Middle East in the last 12 months and, as more and more people across the region

Women are hard workers. “Women are hard workers and dedicate, however, within the travel and tourism sector specifically, it can be very challenging to carve out a career, motherhood and a partnership due to its 24/7 nature,

One can gain a competitive advantage. “It is very important to have a balanced incoming business from various markets. […]

The GCC is one of our core markets. “The GCC is one of our core markets at The Sun Siyam Iru Fushi Maldives, with Saudi Arabia [being] one of our top five source markets this year, so attending the Arabian Travel Market