The agreement was signed virtually, with H.E. Mahmood Khaleel Alhashmi, director-general of ADTCM, signing from the Department’s headquarters in Ajman, while Sabine Jordan-Glaab, CEO, Vtours, signed from Berlin during her participation in ITB Berlin, one of the world’s leading travel trade shows. The signing took place in the presence of representatives from the department’s office attending the exhibition.
The agreement coincides with the presence of the department’s representative office at ITB Berlin, reflecting its commitment to strengthening its international presence and building high-impact partnerships with leading global tourism and travel companies, while leveraging major international platforms to create new avenues of cooperation that support Ajman’s tourism sector.
The agreement aims to develop joint marketing programmes to promote Ajman in the German market, enhance the inclusion of the Emirate within Vtours’ travel packages and product offerings, and implement targeted marketing campaigns based on detailed insights into German traveller preferences. It also includes organising professional workshops and meetings with travel agents and tour operators, in addition to exchanging data and expertise related to travel trends and visitor behaviour, thereby increasing the effectiveness of promotional efforts and strengthening Ajman’s competitiveness in the European market.
Furthermore, the agreement covers the organisation of familiarisation trips for media representatives, content creators, and tourism stakeholders, highlighting Ajman’s cultural, natural, and tourism assets to further position the emirate as a comprehensive destination that blends authenticity with modernity and caters to diverse visitor segments.
This agreement reflects the Ajman Department of Tourism, Culture and Media’s commitment to further developing its international network and strengthening partnerships with leading tourism and travel companies, contributing to reinforcing the emirate’s position as an attractive, sustainable, and competitive destination across global markets.
