In 2024, Airbnb saw an almost 40 percent year-on-year increase in nights booked in Thailand by long-haul travelers from top origin countries of Airbnb, highlighting Thailand’s enduring status as a premium destination amongst travelers around the world.
The top long-haul origin countries of Airbnb guests travelling to Thailand in 2024, were:
- US
- UK
- Germany
- France
- Canada
- Russian Federation
- Netherlands
- Switzerland
- Spain
- Sweden
Amoungst the top 10 long-haul origin countries for nights booked in Thailand, France recorded the highest year-on-year growth with nights booked increasing by almost 70 percent in 2024. Other notable growth was seen from Spain, Switzerland, the United Kingdom, and the United States of America, demonstrating strong demand across continents.
In line with the Tourism Authority of Thailand targeting high-value travellers from long-haul goers, in 2024 Airbnb recorded a more than 25 percent increase in long-term stays (28 nights or more) in Thailand among guests from top long-haul origin countries compared to the previous year. This trend signals a growing preference for deeper cultural immersion and more meaningful travel experiences, with long-haul visitors contributing significantly to the local economy through extended stays and community engagement.
