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ITB Berlin ITB Berlin

Record Deals at ITB Berlin

The 50th edition of ITB Berlin welcomed over 120,000 trade visitors – the highest number to date – and generated some EUR7 billion (USD7.8 billion) in sales.

Over the five days of the show, more than 10,000 companies from 187 countries and regions showcased their products in 26 fully-booked halls.

In addition to industry stakeholders, 60,000 members of the public also took advantage of the wide range of information available at the event, which, according to Christian Göke, CEO, Messe Berlin, has since 1966 evolved into a real international success.

As Göke further noted, this year’s figures confirm that even in times dominated by uncertainty, people still want to travel.