In line with its theme of ‘Working Towards Net Zero’, the 30th edition of ATM will see public and private sector experts from around the world gather in the UAE to explore the decarbonised future of global travel.
The upcoming edition of the event will capitalise on the Middle East’s status as a world leader in green innovation, providing a forum in which travel, tourism and hospitality professionals can showcase sustainable advancements while sharing knowledge and examples of best practice from across the sector.
Danielle Curtis, exhibition director ME, Arabian Travel Market, said, “The 30th edition of ATM will not only drive home the importance of working towards net zero within the Middle East’s tourism sector, but also showcase the practical steps that are being taken across our industry to achieve regional and global sustainability goals. ATM has officially commenced its journey to net zero and its upcoming edition will shine a spotlight on challenges and opportunities connected with responsible tourism across our region and beyond.”
According to Sustainable Travel International, tourism-related activities account for approximately eight percent of worldwide carbon emissions. In preparation for ATM 2023, the event’s organisers have highlighted five sustainable trends that have already gained significant momentum in the Middle East, and which look set to play a central role in the industry’s ongoing journey to decarbonisation.
