Swiss-Belhotel International has announced the de-branding of Swiss-Belhotel Doha owned by the Al Majid Family of Qatar. Effective from February 01, the hotel is no longer part of the Swiss-Belhotel International portfolio.

With Qatar aiming to attract 1,2 million fans to FIFA World Cup 2022, Swiss-Belhotel International expects strong demand at its hotel in the capital Swiss Belhotel Doha.

Priyanka Kapoor, senior regional director of sales and marketing, EMEA, India Swiss-Belhotel International, spoke about the group’s strategies for ‘Future of Revenue Management’ at the annual ROC Middle East 2020 – Revenue Optimisation Conference.

As part of Swiss-Belhotel International’s group development, the Europe, Middle East, Africa (EMEA) and India regions have been merged together.

Swiss-Belhotel International is all set to open four new hotels in the GCC during the first half of of this year.