The launch of Almosafer’s domestic offering comes in response to the findings of the brand’s first of its kind study of Saudi sentiment in relation to post pandemic travel, which found that almost 40 percent of Saudi nationals are keen on discovering the growing cultural, adventure and entertainment offering at home.

 The Kingdom of Saudi Arabia is prioritising the tourism sector’s growth in light of the challenges facing the industry worldwide and has announced a USD4 billion tourism development fund that will serve this purpose.

 Almosafer, a homegrown brand and the largest leisure travel agency in the country, aims to utilise its integrated omnichannel platform and deep understanding of the local market to curate tailored domestic packages that will showcase the country’s breadth of offer. The move is designed to inspire Saudis to explore the Kingdom’s hidden gems such as the Farasan Islands off the coast of Jizan, the Fifa Mountains in Asir, or the Deesa Great Valley in Tabuk over the summer season and beyond.