The new platform invites LEGO-lovers across the country to enjoy greater convenience as they shop from the Danish toy company’s wide variety of creative and interactive products.

The online store offers the complete LEGO product range, including exclusive monthly sets from LEGO Creator Expert lines, LEGO Star Wars, and other categories. In celebration of the launch, online shoppers can capitalise on free delivery for a limited time only. The store is also offering same day delivery for orders placed before 12 noon.

The website launch is another step in achieving Majid Al Futtaim Fashion’s digital transformation strategy, while enhancing the customer experience with a greater digital presence. The online LEGO certified store joins the Crate and Barrel website and other digital initiatives from
Majid Al Futtaim Fashion that are currently in the pipeline.

The recently-launched LEGO online store sees Majid Al Futtaim Fashion further expand its digital portfolio, which already includes the Crate and Barrel online store and the launch of British apparel brand AllSaints on Namshi.com. The latest webstore is Majid Al Futtaim Fashion’s first project using the multi-brand SAP Commerce Cloud platform, developed by Emakina.