The dedicated forum, which will take place on April 19, will enable vendors, agents and operators of tours, activities and attractions to gain invaluable insights into the latest trends and challenges impacting the in-destination industry, as well as improving customer experience and business development throughout the Middle East market.

Danielle Curtis, exhibition director ME, Arabian Travel Market, said, “According to the latest data from research firm Phocuswright, tours, activities and attractions are currently the third largest and fastest growing sector within the travel and tourism industry, representing approximately USD180 billion in global travel spend annually. Add to this, one third of tours, activities and attractions are booked online at present with the Middle East representing one of the world’s fastest growing online travel experience markets and we can see a pattern forming.”

Given their competitive edge, it is clear that professionals within the tours and attractions segment in the Middle East as well as associated travel brands, need to invest in the latest technology and innovative online booking tools in order to capitalise on this rapidly expanding travel experiences sector.

Delegates at the inaugural Arival Dubai @ ATM forum will have access to a packed conference agenda featuring high-profile keynote speakers, with Arival co-founder and CEO Douglas Quinby, kicking-off proceedings with a session on the current and future in-destination trends, challenges and opportunities shaping the Middle East sector.