Over the last 15 years, the travel and tourism industry has secured only one percent of total funding for startups across all industries, according to analysis from McKinsey. This is despite the fact that the sector accounted for more than 10 percent of global GDP in 2019. With exhibitors from the fields of aviation, accommodation, hospitality, attractions, technology and more, ATM 2024 will explore how innovators in the travel and tourism space are working to attract greater levels of funding to further increase the sector’s overall contribution to global GDP.
The 31st edition of ATM will once again host policymakers, industry leaders and travel professionals from across the Middle East and beyond, encouraging them to forge new relationships, exchange knowledge and identify innovations with the potential to reshape the future of global travel and tourism. From startups to established brands, the upcoming show will highlight how innovators are enhancing customer experiences, driving efficiencies and accelerating progress towards a net-zero future for the industry.
Building on ATM 2023’s theme of ‘Working Towards Net Zero’, environmentally responsible travel will represent a key focus during the show’s upcoming edition. Informed by the UAE’s Year of Sustainability and the 2023 United Nations Climate Change Conference (COP28), which will take place in Dubai later this year, ATM 2024 will explore how innovation can be leveraged to help achieve the UN Sustainable Development Goals (SDGs) by building a greener travel and tourism sector for future generations.
More than 40,000 travel trade professionals, including 30,000 visitors, attended the 30th edition of ATM in May 2023, setting a new show record. The exhibition attracted more than 2,100 exhibitors and representatives from over 155 countries, providing a global platform for the unveiling of ATM’s net-zero pledge.
