The partnership was unveiled at ATM, amongst key industry players, furthering its commitment towards to the travel and tourism sector in the UAE, stressing the pivotal role both destinations play in creating unforgettable experiences that appeal to all.

 The multi-channel marketing campaign will run until the end of the year and encourages agents to learn more about everything the destination has to offer. IF ONLY will provide an array of marketing material to enable agents to engage their customers, from a mini brochure, email marketing and branded collateral for direct distribution, to a host of social media offers and much more.

 Throughout the campaign, travel agents will also have the chance to win a place on the MEGA FAM #TakeMeToTheBestBeach, which will give 30 agents the chance to win a ‘place on the plane’. To enter, agents can simply make as many bookings as possible for Saadiyat Island Abu Dhabi between May 01 until October 31 of this year, and at the end of this period, the top booker will scoop the prize. 

 To support agents in inspiring their customers, IF ONLY are offering spectacular five-star luxury at Saadiyat Rotana Resort & Villas, with five nights from GDP1,579 per person. The price includes a guest room on a half-board basis, return flights with Etihad Airways and private transfers.

 The campaign launched with a signing ceremony between the two CEOs at the Arabian Travel Market.