The promotional tour is taking place in Europe, with nations including Poland, Germany and the Czech Republic. The trip will focus on Tourism 365, showcasing how it supports in creating experiential travel opportunities for tourists coming to Abu Dhabi. Tourism 365 consists of Capital Experience, a high-quality destination management company, and Capital Travel, a premium travel operator.

The launch of the company earlier this year comes in line with ADNEC’s broader role to support the growth of Abu Dhabi as a tourism destination, increasing leisure visitors, enhancing guest experiences, and extending their stay in the UAE’s capital.

Humaid Matar Al Dhaheri, managing director, Abu Dhabi National Exhibitions Company, commented, “Tourism 365 plays an integral role in showcasing Abu Dhabi as one of the Middle East’s leading tourism destinations. Our relationship with European markets will enable the wider growth of the tourism sector in the UAE and wider region, which ADNEC consistently seeks to promote.”