The platform’s new Welcome to Abu Dhabi initiative has won anchor support from key tourism providers in the emirate, including the Qasr Al Hosn national monument experience operated by the Department of Culture & Tourism Abu Dhabi, Anantara Desert Islands Resort & Spa, the W Abu Dhabi – Yas Island hotel, and Conrad Abu Dhabi Etihad Towers.

Sitting under the platform’s UAE country page, which is notching up an average monthly online reach of 10.3 million, Welcome to Abu Dhabi is expected to help stimulate the emirate’s post-pandemic tourism renaissance, according to Stefanie Schachtschabel, CEO, Welcometotheworld.com.

“This is a timely initiative which will help stimulate Abu Dhabi’s post-pandemic tourism recovery,” explained Schachtschabel. “We are mobilising the platform’s expanding stakeholder base to jointly promote Abu Dhabi and give power back to travel and tourism industry operators. We passionately believe that by inspiring, welcoming and directly connecting travelers to Abu Dhabi, the emirate’s tourism sector can thrive sustainably.”

Schachtschabel sadi that the launch underpins the World Travel & Tourism Council’s (WTTC) call for action to revitalise the industry following its 2020 global losses of USD3,8 billion, and to stave off further losses which WTTC predicts could reach USD4,7 billion if not urgently addressed.