The programme will be rolled out in three phases in several languages across 17 markets, including the UK, US, Canada, India, Australia, New Zealand, China, South Korea, Germany, France, Italy, Ireland and Russia, as well as GCC countries. The first phase was launched on May 04, in the US, the UK, Canada, Australia, New Zealand and India.

Designed specifically for industry partners such as tour operators, travel agents and wholesalers, the Abu Dhabi Specialist Programme will equip travel trade professionals with accurate and relevant information about Abu Dhabi, supporting and encouraging them to promote the destination to consumers within their markets.

The initiative comes as part of DCT Abu Dhabi’s response to the COVID-19 crisis, which brought all workshops and other forms of physical training to a halt. The new training and education programme aims to reach a wider audience of travel trade agents worldwide. DCT Abu Dhabi has already conducted a series of virtual workshops and meetings since the coronavirus situation unfolded.