Following a re-launch in its 22nd year the event will be taking place in Marrakech, Morocco October 14 – 17.
The overall theme will be ‘Grow Golf Together’ to highlight how international travel suppliers golf can widen their appeal to a more diverse audience, including women and millennials.
Headline speakers include BBC’s Naga Munchetty, R&A’s director of sustainability Steve Isaac and IAGTO’s CEO Peter Walton.
Over 450 golf tourism suppliers from over 40 countries will join 400 plus pre-qualified buyers from 45 countries for four days of pre-scheduled appointments, networking and education sessions.
This year has seen a huge rise in US buyers with a 71 percent year on year increase.