The Forum was hosted under the theme ‘Trends of Millennials and Budget Tourism,’ highlighting the role of these demographics in shaping and driving the sector’s key trends.

As efforts to further develop the emirate's hospitality sector are being intensified to make it an ideal destination for visitors and tourists, including millennials, from all over the world, the hosting of the event complements the pursuit of the goals set by the Sharjah Tourism Vision 2021, which aims to attract more than 10 million tourists to the emirate by the year 2021.

Understanding and catering to the tourism and travel needs of the millennial traveller has become imperative in effectively expanding the tourism and travel industry. In light of these developments, the latest edition of the Hospitality Industry Forum brings together all hotel establishments in Sharjah, stakeholders, real estate investors, local government departments, and tour operators to discuss and explore ways to make the emirate’s tourism and hospitality sector more appealing to budget globetrotters and millennials.