The representation, which commenced from September 01, sees AVIAREPS promote Malta’s historical centres, islands, culinary delights, local craftsmanship, unique festivals and iconic tourist attractions for increased quality visitation from the designated markets.

Through a mix of public relations, marketing and digital marketing services, the AVIAREPS teams will be responsible for raising the profile of Malta as a year-round leisure and business destination whether it be for meetings, incentive travel, conferences and exhibitions, or for couples, honeymooners, families, groups and even solo travellers seeking unique experiences based on authenticity.

Carlo Micallef, deputy CEO, Malta Tourism Authority said, “Blessed with a mild climate and set in crystal waters, Malta and its sister islands of Gozo and Comino offer visitors a memorable experience, where moments of complete relaxation can be combined with the exploration of the islands’ many cultural, artistic and natural treasures. We are excited to work with AVIAREPS in Cyprus and the Gulf Countries to bring the message of Malta as a welcoming European island nation for travellers from these markets, and we are confident with AVIAREPS’ well-established travel industry and airline networks that our objectives of receiving solid increases.”