The video was conceived and developed by the airline’s communications team and it reflects the strong diversity of travellers onboard Air Arabia flights across the world. Bringing passengers together, the video demonstrates fun interaction among multicultural travellers and presents jetsetters sharing new experiences.

The film juxtaposes animated art with live actors in a sequential format that takes passengers through the entire flight safety drill.

The new video is said to leave a lasting impression on passengers by further engaging customers and keep them entertained while having their full attention on the important on-board safety tips and instructions.