This expansion will not only focus on Abu Dhabi City but will also extend its reach to Al Ain, highlighting the emirate's wide spectrum of tourism experiences.

 In 2023, the partnership with WebBeds targeted 21 source markets and achieved remarkable success, surpassing targets by reaching 149 percent of its goal for hotel guests. This success was driven by the collaboration’s joint marketing campaign, which significantly contributed to the increased visibility of Abu Dhabi’s diverse tourism offerings.

 Continuing the collaborative effort to enhance Abu Dhabi's global tourism appeal, for the upcoming year the refreshed partnership will focus on key source markets for Abu Dhabi and Al Ain. For Abu Dhabi, the targeted markets include the UAE, India, China, Thailand, Saudi Arabia, Kuwait, Qatar, Egypt, Turkey, Pakistan, the UK, Germany, Russia, the US, Brazil, Canada, Bahrain, Jordan, South Africa, Singapore, Spain, Italy, and Australia. Al Ain’s source markets will include Algeria, Australia, Bahrain, Belgium, Canada, China, Egypt, England, France, Germany, Hong Kong, Israel, and several others.

 The expanded partnership will introduce key initiatives such as joint sales engagement, targeted campaigns, and trade initiatives designed to increase the global reach of Abu Dhabi’s offerings. A particular focus will be on promoting not just the capital but also the green city of Al Ain, its World UNESCO Heritage Sites, and the scenic beauty of Al Dhafra, further positioning Abu Dhabi as a destination for all types of travellers.

 This collaboration with WebBeds is a key component of Abu Dhabi’s wider Tourism Strategy 2030, which aims to attract 39.3 million annual visitors by 2030.