Farida Temraz, fashion designer, is representing her country, Egypt, at the 2018 New York Fashion Week this month with her haute couture brand, Temraza.

Part of Lebanon’s growing fashion world is the annual Beirut Fashion Week which is one of the region’s most publicised events.

LEBANON’S FREE-SPIRITED CULTURE INSPIRES THE INNOVATION OF NEW TRENDS. NOWADAYS, THE LEBANESE TOURISM AUTHORITIES ARE PRIORITISING FASHION AS IT IS INCREASINGLY BECOMING A REASON WHY TRAVELLERS CHOOSE THE COUNTRY AS THEIR DESTINATION OF CHOICE.

“The MENA region has an immense potential to develop this growing segment, especially considering that it can easily attract some of the higher regional spenders in travelling abroad, such as Saudi Arabia and the UAE,” noted Rifai.