Located in northwest Saudi Arabia, AlUla is a popular travel destination offering adventure and exploration. The vast area offers a lush oasis valley, towering sandstone mountains, historical dwellings, and ancient cultural heritage sites dating back thousands of years.

“We are delighted to work with AlUla Development Company to bring Autograph Collection Hotels to an exciting destination for global travellers to discover in Saudi Arabia,” said Chadi Hauch, regional vice president, Lodging Development, Middle East, Marriott International. “Autograph Collection Hotels feature curated properties that celebrate individuality, and AlUla is an ideal fit with its unique sense of place and history. We look forward to bringing a distinct perspective on design and hospitality to this thriving area.”

The Autograph Collection Hotel will be situated in central AlUla, adjacent to the AlUla Museum and opposite the AlUla Farmer's Market. Plans for the hotel include 250 rooms and suites, and extensive recreational and entertainment offerings including four dining venues, a spa, swimming pool, fitness centre, business centre, meeting facilities and retail space.