The only airline to launch a personally selected private whiskey blend, Woodford Reserve Emirates Personal Selection will be available for First and Business Class passengers to enjoy in the signature Airbus A380 Onboard Lounge, on selected routes across the UK, US, Australasia and Southeast Asia. The exquisitely blended bourbon was personally selected by Emirates, alongside Woodford Reserve Master Distiller Chris Morris, and emanates aromas of dried fruits, sweet honey, vanilla buttercream, and charred wood. The taste profile is rich and rounded with cherry, chocolate, toffee and caramel flavours, and the finish is smooth and creamy with a long, warm, satisfying tail.

 Woodford Reserve Emirates Personal Selection is uniquely formulated as a bespoke small batch, consisting of just two barrels in total. The barrels were batched together to create a unique flavour profile that can never be replicated. A standard batch of Woodford Reserve Bourbon consists of roughly 120 barrels, creating a balanced profile across all five areas of flavour. By contrast, when the batch is only two barrels, a complex and intense flavour profile is distinctly crafted for an unforgettably unique experience.

 Emirates First and Business Class passengers will also be able to sample Woodford Reserve Distiller's Select, which has been the First-Class pouring Bourbon of choice for 15 years onboard, also extended to Business Class passengers for the last five years. Woodford Reserve emphasises the balance across the 5 flavours of American Whiskey, formulating a spectacle for the senses with sweet notes swirling alongside fruit, spice, wood and grain character. Each year, Emirates serves over 90,000 miniature bottles of Woodford Reserve to passengers onboard, as well as 6,500 bottles of 75cl Woodford Reserve in the A380 Onboard Lounge.