“We are thrilled to launch Fairfield by Marriott in Europe and the Middle East, continuing the growth of this trusted brand,” said Eric Jacobs, senior vice president and global brand leader, Select Brands, Marriott International. “Fairfield is celebrated with a unique legacy in the Marriott Bonvoy portfolio. Built on principles of warmth, comfort, and simplicity, Fairfield hotels provide quality and reliability that travellers can look forward to globally.”

Fairfield celebrates the beauty of simplicity with an effortless hotel experience focused on bringing value, productivity, and a great night's sleep. Inspired by the heritage of the Marriott family farm, Fairfield pays homage to the restorative place built on the feelings of pure joy and natural ease. Fairfield properties globally offer a design aesthetic that is both calm and modern. Within Europe and the Middle East, the design has been interpreted to reflect the locale of the hotel. The European design is inspired by Scandinavian style, which offers a light and bright aesthetic, and the Middle East properties are expected to have a layout tailored for the region, including prayer rooms and Qibla directional signage.

Each hotel’s public areas will serve as flexible social spaces to share and connect with other travellers, or simply to relax. Guests can expect a harmonious balance of functionality, comfort, and enriching décor, with the use of natural materials, and carefully selected amenities. Each guestroom will feature comfortable beds, a shower and complimentary Wi-Fi.

The Social Market food and beverage concept will offer a complimentary healthy breakfast that provides a nutritious start to the day, and in selected hotels, guests can enjoy a selection of cold and hot à la carte items in the evening. Guests can also grab what they need from the convenient 24/7 market, fully stocked with snacks and beverages.