The hotel was signed at a ceremony in Egypt in presence of Abdel Fattah Al-Assi, assistant minister of tourism and antiquities, and Mohamad Anwar, deputy head of urban communities authorities. IHG has a strong legacy in Egypt, having opened its first hotel in 1980s, and currently operates over 2000 rooms and have more than 800 rooms in the pipeline, across brands.

 The announcement follows several high-profile signings this year, across IHG’ luxury and lifestyle, premium, essentials and suites collections, underscoring the company’s progressive expansion plans across the MEA region. Further, the signing strengthens IHG’s mainstream portfolio in MEA, in line with demands across key markets in the region.

 Once completed, Holiday Inn New Assiut Asayla will be IHG’s third Holiday Inn hotel in Egypt, joining Holiday Inn Cairo Maadi and Holiday Inn Cairo - Citystars. Expected to open in January 2024, the 157-room property will be strategically located close to the city of Assiut along the banks of the Nile River. The hotel is also near the city’s main cultural monuments, the faculties of Assiut University and Sphinx University. An ideal destination for business and leisure travellers, Holiday Inn New Assiut Asayla will feature well-equipped guest rooms, excellent facilities including four meeting rooms (545 m2 in total), a ballroom (450 m2), as well as a spa, fitness center and a pool for guests to relax. Furthermore, there will also be multiple dining options offering an extensive selection of food and beverages for guests to enjoy.