Under this multi-year agreement, Dadabhai Travel will leverage Sabre’s industry leading platform, Sabre Red 360, to deliver an intelligent and consultative service to travellers, and to create highly personalised offers for its customers across the Middle East and Asia-Pacific.

 “Through these uncertain times, our vision has remained – to expand our reach and enrich our travellers’ experiences,” said Aziz Gilitwala, managing director, Dadabhai Travel. “As the industry recovers, we’re relying on Sabre’s technology and global expertise to help us navigate the many challenges travel faces.  More than ever, travellers need a high level of personalisation and choice to help them travel again – Sabre’s intelligent technology will enable us to meet these expectations.”

 Over the past six years, Dadabhai Travel has increased its footprint across the region, opening several new offices across the UAE, the Kingdom of Saudi Arabia and Kuwait, bringing its total to 17 bases across the region.  It will soon also be opening its new office in Oman.