Sabre, which launched in 1960, revolutionised the travel market with the industry’s first semi-automated flight reservation system. Since then, Sabre has evolved into a broad technology platform that manages more than USD260 billion worth of global travel spend annually, supporting a wide range of travel providers, such as individual airlines, hoteliers, agencies, travel aggregators, and more.

The 10-year-strategic partnership between Google and Sabre will enable the travel provider to improve operational agility while developing new services and creating a new marketplace for its airline, hospitality and travel agency customers.

"This is a really exciting time for Sabre, our customers, employees and other key stakeholders. For decades, Sabre has made travel easier for people on the go and within the industries that serve them," said Sean Menke, CEO, Sabre. "Today, we embark on a new transformational journey with Google. As our preferred cloud provider and broader strategic partner, Google Cloud will help to accelerate our digital transformation and ability to create a new marketplace and critical products and systems focused on our customer needs for decades to come.”