Effat will oversee all sales and marketing operations and lead the sales team in developing new innovative strategies that will both elevate their guests’ experience and total revenue.

Bringing onboard a wide range of skills and a wealth of experience that extends over 22 years, Effat will oversee sales and marketing related operations in Millennium Makkah Al Naseem and Copthorne Makkah Al Naseem, the largest Millennium hotel in the world.

Effat commenced his career in hospitality taking different assignments and working for renowned and international chains such as Starwood, Rezidor, Movenpick, Elaf and many other hotel’s groups.

Effat is an Egyptian national who graduated from the faculty of tourism and hotels, tourism section, holding a BSc in 2001. He is a result-oriented sales person who has genuinely established a traceable work record of success.